Turn traffic into leads and sales with landing page. By crafting well-designed landing pages, you can start turning your site visitors into paying customers. In general, landing pages tend to convert better when they’re easy to read and not overly long. Avoid complicated business jargon, keep your sentences short, and try to cut out any unnecessary bits that you don’t actually need on the page. Every great landing page starts with a clear and measurable goal. This will help you figure out what elements you need on the page.